Seasonality: Timing Uploads to the Calendar
Your December RPM is not a fluke and your January crash is not your fault. Both are the ad market, and you can plan around them.
Trends & ideation
8 articles on Trends & ideation.
YouTube on the TV: Designing for the Living Room
The biggest screen for YouTube is no longer the phone. Most US watch time now happens on the TV, and that changes how you should make videos.
Keyword Research: Finding Demand Before You Film
The cheapest way to avoid a flop is to confirm demand before you film. Here is how to do keyword research with YouTube's own tools.
Spotting a Trend Early (Without Chasing Every One)
The page that used to tell you what was trending is gone. Here is how to find the next wave early without burning your channel on every fad.
Spotting a Format Pivot Before It's Obvious
A competitor changing the kind of video they make is a signal long before their subscriber count moves. Here is how to read it.
Why Podcasts Are Booming on YouTube
More Americans now reach for YouTube to hear a podcast than reach for Spotify or Apple. The reasons say a lot about where the platform is going.
Finding the Content Gaps Your Competitors Left Open
A content gap is what your viewers are searching for and not finding. Here is how to locate the openings your competitors left wide open.
AI Tools for Creators: Useful, Hype, and Risky
AI can draft your ideas, dub your videos, and waste your week. Here is where it earns its place and where it quietly gets channels demonetized.